Thursday, July 19, 2018
Text Size

Site Search powered by Ajax

The Art of Rebranding

obama-bushThe dictionary defines rebranding as “the process of giving a product or an organization a new name and a new image, in order to make it more attractive or successful.” Often we see companies and government programs rebranded after some product or PR disaster has revealed a tarnished organizational culture. There is the notorious “Blackwater” rebranded as “Xe.” or the criminal “School of The Americas” now called “The Western Hemisphere Institute for Security Cooperation.”

A far less apparent form of rebranding is evident in the continuation of nearly all the most scandalous programs and policies of the old Bush administration under the present Presidency of Barack Obama. Only the masks have changed. The ugly fascist face behind the façade remains the same.

I am not indulging in hyperbole in my use of the word “fascist.” Consider the following. “Fascism should rightly be called Corporatism, as it is the merger of corporate and government power.” —Mussolini. More recently, the definition has been rebranded from this highly accurate, functional, relational one to something that would better resemble only a WWII historical artifact. By Mussolini’s definition, we are a fascist country.

Both the left and the right inaccurately attribute antagonistic biases to the press and the media. The corporate controlled media has only one biases—a pro-corporate one. Whatever President or Party may reign, the plutocrats know the government will do their bidding.  All the rampant disinformation about no taxes for the corporations and the expanding Billionaire Class and the necessary cutting of critical programs for the health and safety of the less than superrich is also promoted by the corporate owned media.

The Presidency itself had to be rebranded after the last Presidential election. Bush and the Republican product, candidate McCain were just too obvious—too ham-handed in their trampling on our rights and their obligations to the profits of their friends.  Even the sacrosanct War on Terror was beginning to show its bad stitching. Enter the new package—the charismatic, slick-talking, song-and-dance man who promised to end the corruption, the wars of choice, the secrecy and our disgraceful Neocon reputation as the sadistic, torture-obsessed bully of the world. 

Ask anyone who has studied Obama’s performance on the bailouts, war, foreign policy, Single Payer health care, environment, torture, habeas corpus, domestic spying, government transparency, etc. whether the change from Bush to Obama was “change we can believe in” or just rebranding.

blog comments powered by Disqus

Subscribe via RSS or Email:

Frequently Asked Questions: Justice Brett Kavanagh Edition

Trump picks Brett Kavanaugh fo...

Read More

A Call for Massive Strikes and Boycotts

When we were on the wrong si...

Read More

How fanatics distort the essence of religion

There are billions of people w...

Read More

Torches and Pitchforks

You don’t need 20/ 20 vision...

Read More

A Very Intelligent Person

In the late 1980s, my secret...

Read More

The Skripals and a new Novichock Affair

There was another Novichock ...

Read More


Thanks to all of our supporters for your generosity and your encouragement of an independent press!

Enter Amount:



Login reminder Forgot login?


Subscribe to MWC News Alert

Email Address

Subscribe in a reader Facebok page Twitter page

Israel pounds Gaza

Thailand cave boys

2018 World Cup